Last Updated: February 6, 2026
Important Notice — Please Read Carefully
This Privacy Policy describes how DDA Holdings, doing business as Xirena (“Xirena,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you access or use www.xirena.com (the “Site”), make a purchase, create an account, sign up for communications, or otherwise interact with us.
This Privacy Policy is intentionally comprehensive and is designed to protect Xirena, its affiliates, officers, directors, employees, agents, contractors, and service providers to the fullest extent permitted by applicable law.
This Privacy Policy does not govern cookies or similar tracking technologies, which are addressed separately in our Cookie Policy.
1. Information We Collect
A. Personal Information You Provide
We collect personal information that you voluntarily provide, including but not limited to:
• Name
• Email address
• Phone number
• Shipping and billing address
• Account credentials
• Order history and purchase details
• Communications with us (email, chat, customer service)
Payment information is processed by third-party payment processors and is not stored by Xirena.
You represent and warrant that all personal information you provide is accurate, complete, and current.
B. Information Automatically Collected
When you visit or interact with the Site, we automatically collect certain information, including:
• IP address
• Browser and device characteristics
• Operating system
• Referring URLs
• Pages viewed and interactions
• Approximate location information
This information may be collected through cookies, pixels, SDKs, and similar technologies, which are further described in our Cookie Policy.
2. How We Use Personal Information
We use personal information for legitimate business purposes, including:
• Processing and fulfilling orders
• Providing customer support
• Communicating transactional, operational, and marketing messages
• Improving Site functionality and user experience
• Fraud detection, security, and risk management
• Compliance with legal and regulatory obligations
3. How We Share Personal Information
We may disclose personal information to third parties that provide services on our behalf, including but not limited to:
• Ecommerce and hosting platforms (e.g., Shopify)
• Payment processors
• Shipping and logistics providers
• Email and SMS platforms (e.g., Klaviyo)
• Advertising and marketing partners (e.g., Meta, Google, Pinterest, Criteo, MNTN)
• Analytics and attribution providers (e.g., Google Analytics, Triple Whale)
• International commerce providers (e.g., Global‑E)
• Identity-based and enrichment providers (e.g., Retention.com)
We do not sell personal information for monetary consideration.
4. Identity-Based Marketing and Retention.com
We use identity-based marketing and visitor enrichment technologies provided by Retention.com and similar partners to better understand our visitors and reach them through email and other marketing channels.
As part of this process, Retention.com may collect or receive information such as IP address, device information, cookies, and hashed or pseudonymized email identifiers derived from Site interactions. This information may be associated with other data held by Retention.com or its partners for marketing purposes.
You may opt out of Retention.com’s data collection and use at any time by visiting: https://app.retention.com/optout.
5. Marketing Communications
You may opt out of promotional emails or SMS messages at any time by following unsubscribe instructions or contacting us at sales@xirena.com. Transactional communications are not affected by marketing opt-outs.
6. International Data Transfers
Your personal information may be transferred to and processed in the United States and other jurisdictions where our service providers operate. You acknowledge and consent to such transfers.
7. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.
8. Your Privacy Rights
Depending on your location and applicable law, you may have the right to request access to, correction of, or deletion of your personal information, or to opt out of the sale or sharing of personal information.
We reserve the right to verify your identity before responding to any request and to deny requests as permitted by law.
9. Do Not Sell or Share My Personal Information
California residents may opt out of the sale or sharing of personal information, including certain marketing and advertising uses. View our policy.
10. Personal Data Requests
You may submit a request to access, correct, or delete your personal information. Make a data request.
11. Children’s Privacy
The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.
12. Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.
13. Changes to This Privacy Policy
We may update this Privacy Policy at any time. Changes are effective upon posting.
14. Impressum and Contact Information
In accordance with applicable commercial and transparency requirements, the following entity is responsible for the operation of this Site. For inquiries regarding this Privacy Policy or our data practices, please contact us using the details below:
• Legal Entity Name: DDA Holdings Inc. (dba Xirena)
• Physical Address: 834 S. Broadway, 6th Floor, Los Angeles, CA 90014, United States
• Email Address: sales@xirena.com
• Official Website: www.xirena.com
Detailed corporate and trade identification, including our Trade and VAT information where applicable, can be viewed on our dedicated Contact Information Page.